2005
Xiang Piao Piao was born as a leading brand in paper-cup instant milk tea
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Xiang Piao Piao was born as a leading brand in paper-cup instant milk tea
Passed the RMB1bn mark in annual sales
Started to build nationwide layout and set up the Sichuan plant
Achieved a product upgrade with the launch of Premium Series
Opened Tmall flagship store
Wallace Chung became the brand endorser
William Chan became the brand endorser
Rolled out Boba Series Karry Wang acting as the new brand endorser
Set foot in the pan-brewing segment with Milkshake Series and Piaopiao Tea Series
